With both printing processes combined under one roof, we give you the value and
results your business is looking for.
The ABCs of the printing process
The print project begins its existence in the prepress department, after the graphic designers have had their say. Prepress
will prepare a document to work with the specific equipment it is destined to be
printed on.
A project's unique requirements will determine the most effective print technology to
use, be it offset, digital, or a combination thereof.
Postpress work encompases all processing after the paper has received an image. This
could involve cutting, folding, gluing, etc.
Print technique feature matrix
Each printing technology has its own benefits, outlined in the table below. Makeda
will consult with you to determine the best technology to use for your project.
Often, a project will use a combination of offset and digital techniques, even on
the same printed page.
v.s.
offset
digital
print volume
Due to the low cost of each impression, offset print is perfect
for high volume jobs such as letterheads, flyers, and
magazines.
Due to the low cost of setup, digital print is preferred for
short runs such as event invitations and business cards
turnaround time
The high quality of offset requires a time consuming setup stage.
Even a rush job will take two days to ship.
With digital techniques, product can be printed at the push of a
button, and rush jobs can often ship the same day.
colour reproduction
Offset print technology can reproduce any colour of the spectrum,
and then some.
Spot colours and special inks such as flourescents, metallics,
and clear coatings are routinely used for products that need an
elegant touch such as brochures and prospecti.
Digital print technology uses the 4-colour process almost
universally.
This gives an accurate reproduction of nearly any color, and is
suitable for many products such as business cards, posters, and
banners.
